Company Branding

With such a plethora of choice it may be hard to find the right designer for your specific needs. Below is a short guide to help you make the right choice when choosing a logo designer. These points could also be useful when hiring a web designer, graphic designer, or any designer for that matter.

I don’t want this post to come across as self promotional, however, I’ve linked to my own examples to show you how I personally communicate to potential clients the value of my design work. For other designers, I hope this in turn, gives you an idea of how you too can communicate the value of your work. Ensure you check the testimonials validity which can be done by looking for a web address or even by emailing the company. It’s ok to check if company even exists.


Web Genius Lab


Melisa Olson




photo, design




What Makes Beautiful Photography?

If you’re a photographer of any level, you definitely don’t need anyone telling you that competition is steep in the industry. Even casual shooters feel the occasional burn as peers pick up new gigs or receive accolades, and for full-time professionals, it can be even worse. But, urges newborn photographer Melisa Olson , it’s not the opinions of other photographers that you should worry about. After all, your peers don’t pay your rent. My business is the most important thing to me, other than my family because it’s what brings money into my family she explains. And while, in the past, she’s struggled with comparing herself to others and feeling like she wasn’t good enough to compete in the field.

5 Tips How to Do a Good Photo lapsha

The most important thing before starting is to decide what kind of photography you want to do. Whether it’s portrait photography, product photography, wedding photography, or stock photography – or a combination of multiple genres – you’ll need to decide what you’re good at, or would like to become good at. Having a focus will help your marketing strategy and will make it easier to land freelance photography jobs. Most importantly, you need to figure out what you (will) love to take photos of. Because once you decide that, you’ll need to…

  • Don’t back away from collaborating with your photographers.
  • Blank labels and smartphone screens are great to add text photoshoot.
  • Subtle differences in color palettes, finishes, and quotes will make.
  • Start by identifying props that compliment your brand story then divide.
Photographer and brand strategist Melisa Olson teaches that memorable content begins with a strong point of view, authenticity, and consistency. In this sneak peek from her upcoming class ‘Your Social Media Bootcamp’ she explains how to create content that shares ideas and educates your ideal clients while still promoting your brand.

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